Snapchat Geofilter: An In-Depth Guide to Snapchat Geofilters
June 18, 2024

Snapchat Geofilter: An In-Depth Guide to Snapchat Geofilters

Snapchat Geofilters are those fun, location-based overlays that you can add to your snaps.

They’re a fantastic way to personalize your photos and videos with a creative touch that ties directly to where you are or what you’re doing.

Whether you’re at a concert, a birthday party, or just hanging out in your favorite city, Geofilters can make your snaps stand out and share a little more of your experience with your friends.

What Are Snapchat Geofilters?

Snapchat Geofilters are special graphic overlays that appear when you’re in a specific geographic location. You can use them to add a bit of flair to your snaps. They can be custom-made for personal events like weddings or birthdays, or they can be community-created for public places like parks or cities.

Types of Geofilters

  1. Community Geofilters: These are free and are made for public places like parks, cities, or schools. Designed by the community, these filters celebrate local culture and landmarks.
  2. On-Demand Geofilters: Perfect for personal events or businesses, these filters can be customized and purchased to promote events or special occasions. They’re time-bound and only available within a set geographical area.

How to Create a Snapchat Geofilter?

Creating a Snapchat Geofilter is straightforward and fun:

  1. Design the Filter: You can use graphic design software like Adobe Photoshop or Illustrator, or even Snapchat’s own online tool with templates to make your Geofilter. Your design should be 1080 pixels wide by 2340 pixels tall and should be under 300KB. Save it as a .PNG file with a transparent background.
  2. Submit the Filter: Head to the Snapchat Geofilter submission page. Choose whether you’re creating a Community Geofilter or an On-Demand Geofilter. Upload your design and pick the dates and times you want your filter to be available.
  3. Define the Geofence: Use the map tool to outline the area where your Geofilter will be active. This is called a geofence, and it needs to cover at least 20,000 square feet. For On-Demand Geofilters, the cost will depend on the size and duration of your geofence.
  4. Review and Submit: Double-check all your details—the design, the geofence, and the schedule. Then submit your Geofilter and wait for Snapchat’s approval, which usually takes one business day.

Cost of On-Demand Geofilters

The price for an On-Demand Geofilter starts at around $5, depending on the size of the geofence and how long it will be active. Snapchat offers a handy cost calculator on their website to help you figure out the cost based on your specific needs.

Snapchat Geofilter Dimensions

Remember, your Geofilter design needs to be 1080 pixels wide by 2340 pixels tall. The file should be under 300KB and saved as a .PNG with a transparent background.

Snapchat Geofilter Guidelines

Snapchat has a few guidelines to keep in mind when creating your Geofilter:

  • Design Quality: Make sure your design looks good and isn’t pixelated or blurry.
  • Transparency: Use a transparent background so your filter overlays nicely on snaps.
  • Content: Follow Snapchat’s community guidelines—no offensive or inappropriate material.
  • Relevance: Your filter should be relevant to the location or event.
  • No Commercial Use for Community Geofilters: Don’t include brand logos or promotional content in Community Geofilters.

Best Practices for Designing Geofilters

  1. Keep it Simple: Less is often more. Don’t overload your design with text or too many elements.
  2. Branding: If it’s for an event or a business, subtly include logos or names.
  3. Relevance: Make sure your design reflects the place or event. Local symbols, colors, and themes can make your Geofilter more relatable.
  4. Transparency: A transparent background ensures your filter complements, rather than covers, the snaps.

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Frequently Asked Questions (FAQs)

1. What are the different types of Snapchat Geofilters and their names?

  • There are Community Geofilters and On-Demand Geofilters.

2. What are the dimensions for a Snapchat Geofilter?

  • The standard dimensions of snapchat geofilter is 1080 pixels wide by 2340 pixels tall.

3. How long does it take for a Geofilter to be approved?

  • Community Geofilters usually take several days for approval, while On-Demand Geofilters are typically approved within one business day.

4. Can I create a Geofilter for free?

  • Yes, Community Geofilters are free to create and submit. On-Demand Geofilters require a fee.

5. What are the design requirements for a Snapchat Geofilter?

  • The design requirements of snapchat geolfiter is 1080×2340 pixels, under 300KB, and saved as a .PNG file.

6. How large can the geofence be?

  • The geofence can cover a minimum of 20,000 square feet, with no strict maximum, but larger areas will cost more.

7. Can I schedule my Geofilter for a future date?

  • Yes, you can set a future date for your Geofilter.

8. Why was my Geofilter rejected?

  • The reasons why your geofilters were rejected were inappropriate content, poor design quality, or not following Snapchat’s submission guidelines.

9. Can businesses use Geofilters for marketing?

  • Absolutely! Businesses use On-Demand Geofilters to engage customers and promote events or locations.

10. How do I know if my Geofilter is being used?

  • Snapchat provides analytics for On-Demand Geofilters, showing how many times your filter was viewed and used in snaps.

11. Can I edit my Geofilter after submission?

  • Once submitted and approved, you can’t edit the Geofilter. You’ll need to create a new one if changes are needed.

12. Are there any content restrictions for Geofilters?

  • Yes, Geofilters must adhere to Snapchat’s community guidelines, avoiding offensive, political, or commercial content that violates policies.

13. How can I calculate the cost of an On-Demand Geofilter?

  • Snapchat provides a cost calculator on their website to help you estimate the cost based on the size and duration of the geofence.


Snapchat Geofilters are a fantastic way to add a personal touch to your snaps and share a bit more about your experiences.

Whether you’re using them for fun or for business, understanding how to create and use Geofilters effectively can really enhance your Snapchat game.

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